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Your incentive trip to Bologna

Bologna: perfect for your incentive trip

Bologna enchants with its authenticity and the richness of its cultural, gastronomic, and historical heritage, making it the perfect destination for incoming visitors.

Why an incentive trip to Bologna is the perfect solution?

Known as “la Dotta” (the Learned) for its ancient university, “la Grassa” (the Fat) for its unparalleled culinary tradition, and “la Rossa” (the Red) for the vibrant colors of its buildings and its lively spirit, Bologna offers an irresistible mix of culture, history, and taste that makes it unique in the Italian landscape.

The beating heart of the city, with its historic towers, lively squares, and kilometers of charming porticoes, invites endless exploration, offering surprises at every corner. Bologna is a city to be discovered: from its bustling local markets to quiet osterias where time seems to have stopped, to museums filled with artistic and historical treasures.

Beyond its cultural heritage, Bologna stands out for the warm hospitality of its inhabitants, making every visit a welcoming and authentic experience. The city invites its guests to live at the local pace, discovering culinary secrets passed down through generations and immersing themselves in its vibrant and inclusive atmosphere.
For those seeking a travel experience that combines culture, history, art, and exceptional gastronomy, Bologna is undoubtedly a must-visit destination, capable of offering unforgettable moments and surprising even the most demanding traveler.

Bologna: between art, history, and culture

Since ancient times, Bologna has been an important trading center for the ancient Romans, but it was in the Middle Ages that it gained prominence as a city of merchants and craftsmen.

Famous for its countless towers, it has hosted illustrious figures and still preserves the medieval soul of the past.
Even today, you can walk under the porticoes, nominated to become a UNESCO Heritage Site, and admire the perfectly preserved buildings.

It is a city rich in museums, art collections, and unexpected archaeological sites.
For a long time, it was the capital of Italian singer-songwriter music, and even today, it retains a mysterious charm for emerging young artists and established figures.

In our offer, you will find the best tailor-made itineraries to discover and experience Bologna at its best.

Food and Gastronomy

Bologna is universally recognized as the gastronomic capital of Italy, a title that attracts food enthusiasts from all over the world to discover the authentic flavors of Italian cuisine. The beating heart of Emilia-Romagna, this city is famous for its high-quality ingredients, traditional dishes, and a culinary culture passed down from generation to generation.

Bolognese cuisine is renowned for its rich and hearty recipes, ranging from the famous tagliatelle al ragù, better known outside Italy as “Bolognese,” to tortellini in broth, as well as mortadella and superior quality cured meats.

The historic osterias, local markets, and artisanal shops in Bologna offer an immersive experience in taste and tradition, allowing visitors to taste and learn directly from the producers and chefs who keep the local culinary art alive. Additionally, the city and its surroundings are rich in wineries that produce excellent wines, offering tastings that pair the best of regional wine production with typical dishes.

Visiting Bologna means embarking on a sensory journey to discover authentic flavors, in an environment where food is not just nourishment but a true element of sharing and culture. For lovers of good food and wine, Bologna represents an unmissable destination, a place where food and wine reach peaks of excellence recognized internationally.

The Italian Motor Valley

Bologna is the beating heart of the legendary Italian Motor Valley, a region that boasts an extraordinary concentration of world-renowned car and motorcycle brands such as Ferrari, Lamborghini, Maserati, and Ducati. This area is famous for its excellence in engineering and automotive design, as well as for the passion and innovation that characterize the sector.

For an incentive trip, Bologna and its surroundings offer a unique experience: from the opportunity to visit museums dedicated to the history of automobiles and motorcycles, to factory tours where one can closely admire the production phases of these legendary machines. There are also opportunities for driving experiences on renowned circuits, where one can feel the adrenaline of driving luxury supercars or participating in international motoring events.

The Motor Valley represents not only a journey through the history of motoring but also an immersion in the culture and innovation that have made Italy famous in this field, offering visitors the opportunity to experience up close the Italian passion for speed and design.


Beyond its cultural, gastronomic, and industrial wealth, Bologna also reveals itself as a surprisingly attractive destination for nature and hiking enthusiasts. Situated in a privileged position at the foot of the Tuscan-Emilian Apennines, it offers immediate access to a diverse natural landscape, characterized by gently rolling hills, green parks, and hiking trails that invite outdoor exploration.

The city itself is surrounded by numerous parks and gardens where visitors can enjoy moments of relaxation amidst greenery, but it is in the immediate hinterland that Bologna shows its greener side. The surrounding hills, easily accessible even with short trips by bus or train, offer hiking and walking routes suitable for every level of experience, from simple walks that offer panoramic views of the city and the valley, to more challenging trails that delve into the woods and natural parks of the Apennines.

These natural areas are a paradise for hikers, with well-marked routes traversing varied and spectacular landscapes, from dense forests to mountain ridges, from ancient villages to hidden waterfalls. In addition to hiking, these areas offer opportunities for mountain biking, climbing, and, in the winter months, snow sports in some of the Apennine locations.

The possibility of alternating visits to the city with days exploring the surrounding nature makes Bologna a complete destination for incentive travel, capable of satisfying a wide range of interests and offering an authentic immersion in the variety and beauty of the Italian landscape.

New Tourism destination for incentive trip

Bologna has a large international airport and is fortunate to be strategically central to other Italian tourist destinations.

Its connections by train are also very fast. That’s why, in recent years, tourism has seen a sharp increase in the city, attracting hundreds of thousands of visitors who stay for at least 3 nights in the Emilian capital.

Despite becoming highly sought after, it retains its old prices, making it an ideal base for visiting other cities accessible within a day (Venice, Florence, Rome, Milan…).

Business tourism, including conferences and trade fairs, has also found a new destination in the city of Bologna. Every year, we host countless events of international appeal.

And these are just some of the reasons why you should choose your incentive trip to Bologna, the others are all to be discovered. Contact us to find out more.